Writing great copy

Ashwin Goyal

Aug 20, 2024

"What's wrong with it?"

"I don't know. It just doesn't have a vibe."

"What's a vibe?"

"I don't know. It's a single word of copy."

"It says 'Send.' What’s there to vibe?"

"I'll know it when I see it."

Holding in high regard

"This is the only way. I’m certain. Nothing else even comes close. I’ve done it a hundred times. A thousand. There’s absolutely no better way to do it." His colleague, the one he always looked up to, suggested, "But what if we did it

Swapping desks

"Uh, that's my desk." "Actually, we use a hot desk system." "But I always sit here." "I booked it for today." "THAT IS MY DESK! BE GONE, YOU DESK USURPER!"